Kenneth Lopes is a Los Angeles–based operator working at the intersection of social content strategy, creator strategy, and program management. As Social Content & Creator Strategy Manager at TikTok (started October 2026), his focus areas include social content strategy and growth for TikTok's official music channels across TikTok, Instagram, and YouTube; creator strategy and campaign enablement across artist-promotion initiatives; and YouTube content development and format testing. He is also the founder of The Nesi Family — a father–son creator brand also known as Nesimento and Nesi — with handles @nesimento_ on TikTok and @nesimento on Instagram, Snapchat, and Facebook, plus @thenesifamily on YouTube. The Nesi Family has grown to 1M+ followers and 250M+ all-time views across the five platforms, with 17+ closed paid brand deals including P.F. Chang's, BJ's Restaurants, Jack in the Box, King's Hawaiian, CAVA, Shake Shack, Domino's, Yogurtland, and a paid TikTok LA Foodie campaign. Before these roles, Kenneth built his systems foundation as a Senior Technical Program Manager at Canoga Perkins — AI enablement, GenAI workflows, RAG + HITL systems, multi-site governance, and go-to-market execution across complex hardware/software/firmware delivery. Related roles and specializations: social content strategy, creator strategy, creator marketing, content experimentation, creator insights, campaign enablement, YouTube content development, program management, content strategy, growth strategy, entertainment / media strategy, strategy & operations, creator programs, creator partnerships, cross-platform content programming, short-form video strategy.
