Resume · 2026

Kenneth Lopes.

Social Content & Creator Strategy · Program Management — CSM · CSPO

klopes23@gmail.com · +1 (401) 580-7850 · Los Angeles, CA · kennethlopes.com
Download resume PDF · 111 KB
01 / Summary
  • Positioning. Social Content & Creator Strategy · Program Management — first-hand creator operating experience combined with data, experimentation, product thinking & scalable systems.
  • Creator scale. Built The Nesi Family from 0 → 1M+ audience & 250M+ views — including 90M+ views in 90d (+29% QoQ) and +1,521% YouTube Shorts growth.
  • Business impact. 17+ closed brand partnerships across a 50+ pipeline — TikTok, Domino's, Shake Shack, P.F. Chang's, CAVA, and more — driving +62% revenue lift.
  • Systems depth. 13% time-to-market cut on a ~$15M+ program · 56% sustained DAU on an AI adoption program · $1M+ procurement savings via RAG + human-in-the-loop.
↓ Download PDF resume
02 / Experience

Work experience.

TikTokSocial Content & Creator Strategy Manager.
Oct 2026 — Present
  • Focus areas include social content strategy and growth for TikTok's official music channels across TikTok, Instagram, and YouTube — channel positioning, audience strategy, content pillars, formats, publishing strategy, experimentation, and performance analysis.
  • Partner across campaigns to develop reusable creator intelligence, methods, and learnings — creator insights, segmentation frameworks, selection methods, activation learnings, and campaign enablement tools that support TikTok's artist-promotion teams.
  • Help develop and test YouTube content opportunities — format experimentation, production approaches, performance validation, and operating recommendations drawn from test results.
  • Work across campaign, artist, creator, product, and operational stakeholders to turn cross-campaign learnings into repeatable workflows and operating mechanisms.
The Nesi FamilyFounder — Creator Growth & Operations.
Jan 2021 — Present
  • Built The Nesi Family from zero to 1M+ followers & 250M+ views across five platforms through organic growth, audience insights & continuous content experimentation.
  • Generated 90M+ cross-platform views in a recent 90-day period (+29% QoQ) by testing formats, pacing, hooks, CTAs & distribution strategies and scaling what performed.
  • Built a 50+ brand-partnership pipeline & repeatable operating system spanning outreach, campaign intake, creative approvals, publishing, measurement & partner reporting with brands including TikTok, Domino's, Shake Shack, P.F. Chang's, CAVA, Jack in the Box, BJ's Restaurants, King's Hawaiian, and Yogurtland.
  • Ran 120+ content experiments & used watch time, retention, CTR and audience behavior to inform programming and growth decisions.
  • Built & led a small creative team across editing, production, creative direction & QA.
Canoga PerkinsProgram Manager — Product, AI & Operations.
Apr 2023 — Mar 2026
  • Cut time-to-market ~13% leading a ~$15M+ software-defined data-center switch from requirements to launch, coordinating engineering teams across 4 global sites via a hybrid of Agile and Waterfall methodologies.
  • Cut NPI lead time 18% by onboarding Sanmina as an EMS partner and enforcing stage-gates through BOM, ECOs, and prototype-revision milestones.
  • Led an AI assessment that surfaced $1M+ in procurement savings, then built the RAG + human-in-the-loop workflow that delivered it while reducing manual work.
  • Increased AI adoption 56% through structured rollout, training, governance, workflows & measurement, with usage growing 193% during the first two months.
  • Built a Customer Experience Center (edge compute, AR, robotics) influencing qualified pipeline.
  • Hired, interviewed, and led a team of 3 project managers — 3+ years of formal people management.
JELEELyeah!Music Release & Growth.
2019 — 2025
  • Supported music releases across audio production, mixing/mastering, release operations, metadata & DSP delivery.
  • Used streams, saves, audience behavior & social response to inform release packaging, promotional timing & content strategy.
  • Coordinated producers, engineers, distributors & creative partners across briefs, reviews, rights/credits & asset handoffs.
03 / Earlier

Additional experience.

Promotion PlusPM, Brand Programs.
Sep 2021 — Apr 2023
  • Improved program timelines 22% by streamlining permitting plus vendor/GC coordination across 50+ multi-site rollouts (Shell, Chevron, 76).
  • Led client approval cycles with brand managers/stakeholders, ensuring redesigns met brand standards & site-specific sizing/compliance constraints while coordinating internal design, vendors & field execution.
Sungrade SolarProject Manager.
Jun 2018 — Jun 2021
  • Cut project cycle time 31% (8 → 5.5 weeks) across 125+ installs by aligning sales, ops & field teams and removing inspection bottlenecks from contract to PTO.
  • Raised inspection pass rate 60% → 87% via proactive coordination with AHJs and city inspectors.
Scoobeez Inc.Operations Manager.
Jul 2015 — Jun 2018
  • Launched 6-city Amazon Prime Now fulfillment operation — onboarded 400+ drivers, built repeatable onboarding/training infrastructure & scaled daily ops across markets.
  • Reduced no-shows 33% by building a custom time-tracking & scheduling mobile app, improving coverage reliability and operational consistency across all sites.
04 / Education

Education & certifications.

University of Rhode IslandB.A.
Sep 2010 — May 2015
Communication Studies & Business Marketing
  • AWS Certified Cloud Practitioner + Certified AI Practitioner Amazon Web Services
  • Certified ScrumMaster (CSM) + Certified Product Owner (CSPO) Scrum Alliance
  • PMP Candidate — Expected Q1 2027 PMI
05 / Skills

Key skills.

Creator Programs & Operations
Creator Programs Creator Operations Influencer Campaign Ops Content Programming Cross-Platform Distribution Short-Form Video Strategy TikTok · IG Reels · YT Shorts · Snap · FB Creator Team Leadership Editorial QA Content Calendar & Cadence Brief-to-Publish Workflow Rate Card / Media Kit Creator-to-Creator Collabs
Growth & Experimentation
A/B Testing Format Experimentation (120+ shipped) Hypothesis Testing Hook & Retention Analysis Cohort Analysis (platform × pillar × hook) Rolling 7-day Signal Windows Watch Time / AVD Optimization Engagement Rate Optimization Audience Development Weekly Retro Loops
Data & Analytics
KPI Dashboards Performance Readouts Executive Reporting Data Analysis SQL Google Sheets / Excel (advanced) Google Analytics Audience Analytics Platform Analytics (TikTok · IG · YT · Snap · FB) Reporting Cadence Design
Strategy & Operations
Program Governance Technical Program Mgmt (TPM) End-to-End Delivery Roadmap Planning Prioritization Portfolio Mgmt OKRs RAID & Decision Logs Change Control Stage-Gate Workflows Multi-Site Rollouts Scaling Operations Operating System Design
Product & AI
Product Requirements Documents (PRDs) User Stories & Acceptance Criteria Figma Prototyping UX / Requirements Generative AI AI Copilots RAG Prompt Engineering Human-in-the-Loop (HITL) Workflow Automation Knowledge Base (SharePoint) SOP Development AI-Assisted Development (Claude Code)
Partnerships & Cross-Functional Execution
Brand Partnerships (17+ closed) Partnership CRM Microsoft Dynamics CRM (3+ yrs daily) Outreach Templates & Sequences Legal / Business Affairs (NDA · Contract Terms) Cross-Functional Leadership Stakeholder Mgmt People Leadership (3 PMs · 3–5 creatives) Milestone Mgmt Vendor & Contractor Mgmt Executive Presentations Music Release Coordination
Tools
Jira Confluence Smartsheet Microsoft Project SharePoint Miro GitLab Notion Airtable Google Sheets / Excel SQL Microsoft Dynamics CRM Salesforce Zapier · Power Automate Cloud SaaS Claude · Claude Code ChatGPT Figma Adobe Creative Suite Premiere · CapCut · Final Cut Pro
Additional Technical Experience 10+ yrs · hardware / manufacturing depth
New Product Introduction (NPI) HW/SW/FW Integration Systems Engineering FPGA / Embedded Coordination Diagnostics Device Drivers Systems Software CI/CD Release Mgmt Manufacturing Readiness Prototype → Production Contract Manufacturing (EMS) 3PL Logistics Supply Chain Sourcing · Procurement ERP · BOM · ECO · PLM Order-to-Cash ISO 9001 · TL 9000 RoHS · EMC / EMI / ESD · NEBS Regulatory Compliance

Let's connect.

Social Content & Creator Strategy · Program Management
klopes23@gmail.com →