CS / 04 · GTM Evangelism

Customer Experience Center.

Stood up a hands-on demo center — VR walkthroughs, racing-sim environments, private 5G hardware live on the floor — that converted into $1.2M+ of qualified pipeline.

Role
Sr. PM / GTM Lead
Scope
Enterprise prospects
Timeline
2024 — 2025
$1.2M+
Qualified pipeline
Hands-on
Demo format
Private 5G
Live on floor
VR
Topology in 3D
01 / Context

What was broken.

Problem

The starting state.

  • Enterprise prospects couldn't visualize what software-defined networking + private 5G actually felt like at scale.
  • Slide decks and reference architectures lost half the room before the second build.
  • No single venue to bring exec buyers, engineering champions, and integration partners into one conversation.
Approach

What I built.

  • Designed a hands-on demo center — VR walkthroughs, racing-sim environments, live SyncMetra hardware running real workloads.
  • Choreographed multi-stakeholder visits: exec briefing → technical deep-dive → integration scoping → next-step commitment.
  • Built repeatable demo scripts with success metrics so the floor staff could run the same arc with any prospect.
  • Tight feedback loop with sales — every visit closed with a documented next step and pipeline tag.
02 / Mechanism

How it actually worked.

VR walkthrough

Topology in 3D.

Prospects walk through the architecture instead of reading it. Comprehension up; meeting time down.

Latency you can feel

5ms vs 50ms.

Racing-sim demo turns a slide bullet into a visceral experience. The demo argument is <1 second long.

03 / Outcome

The numbers that mattered.

Headline result
$1.2M+

Qualified pipeline tagged from CEC visits over a year of choreographed multi-stakeholder demo arcs.

04 / Takeaway

Pipeline is a function of experience density.

You can describe sub-millisecond latency on a slide. Or you can hand someone a steering wheel and let them feel it. The CEC was a $1.2M argument that the second one converts.