CS / 03 · AI Adoption

GenAI enablement assets.

Zero-context design · role-based templates · social proof & gamification. Operationalized an intake-to-execution workflow with zero-context training assets — sustained an 85% open rate on curriculum and gamified adoption, and lifted weekly active users +193%.

Role
Sr. PM / Program Lead
Scope
Cross-functional · 12 use cases
Timeline
2025 — 2026
193%
WAU lift
85%
Comms open rate
24w
Adoption ramp
12
Use cases shipped
01 / Context

What was broken.

The starting state
Problem

The starting state.

  • Access to GenAI tools did not guarantee meaningful organizational usage.
  • Teams lacked role-based context, structure, and habit-forming templates.
  • Pockets of power-users emerged organically; everyone else stayed on the sidelines — and leadership had no instrumentation to tell an adoption story.
Approach

What I built.

  • Operationalized an intake-to-execution workflow with zero-context training assets.
  • Built a role-based template library (Context · Format · Constraints) for manager · IC · analyst · ops.
  • Sustained an 85% open rate via weekly comms + monthly “Best CM Copilot Story” recognition.
02 / Mechanism

How it actually worked.

24-week ramp · monthly recognition
Live · Recharts dashboard
View the full usage report →
41 users · 24 weeks · 435 questions · 84% CSAT · +193% WAU lift
Open dashboard ↗
WAU · Sep '25 — Feb '26

Weekly active users.

Adoption period 0 6 12 SEP OCT NOV DEC JAN FEB

Quiet first 16 weeks, then sharp adoption phase as comms + training compounded — 2.6 → 7.5 users/wk.

Adoption · All-time queries

Adoption by department.

Engineering · 16u 213
Manufacturing · 6u 70
Product · 2u 52
Operations · 3u 34
Marketing · 2u 12

435+ queries across 5 departments · Engineering led with 213, Manufacturing followed at 70.

Comms Cadence

Microsoft Copilot vs CM Copilot — what's the difference
✦ Created with Canva AI · Training deck

Gamification

Best CM Copilot Story — monthly winner (redacted)
★ Best CM Copilot Story · Monthly winner

Prompt Engineering

Role-based Template
Context: Set scene
Format: Specify structure
Constraints: Negative prompting
Scale & Gamification
  • Virtual Enablement: Scenario-based emails per role
  • Best Workflow Story: Competition & leaderboard
03 / Outcome

The numbers that mattered.

Outcome
Headline result
193%

WAU lift over the 8-week adoption window — pre-adoption avg 2.6 users/wk → 7.5 users/wk during the program. Driven by a weekly comms cadence holding 85% open rate.

04 / Takeaway

Adoption is a program, not a tool launch.

In one line